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Apple Inc. is an American multinational company that aims to design and commercialize consumer electronics, computer software and personal computers. The company's best-known hardware products include the Macintosh, iPod, iPhone, iPad, Apple TV and Apple Watch computers.

The software includes the macOS operating system, the iTunes media browser, iLife creative and multimedia software suite, iWork productivity software suite, Aperture, a professional photography package, Final Cut Studio, a professional video suite, software products , Logic Studio, a set of music production tools, Safari browser and iOS, a mobile operating system.In August 2010, the company operated 301 retail stores in ten countries, and an online store where hardware and software products are sold. In addition to the Apple Store, the company has Apple Shops and Apple Premium Resellers (APR's).

The former are small areas exclusive to the brand, properly signposted and inserted in multi-brand operators. APR's are partnerships established with local entrepreneurs and are exclusive stores to the brand, offering the full range of products and services made available to the customer by the parent company. In May 2011, Apple was one of the largest companies in the world and the most valuable technology company on the planet, having overtaken Microsoft.

In January 2012 Apple became the oil multinational ExxonMobil in market value and becomes the largest publicly traded company in the world. In 2016, it was overtaken by Google as the most valuable brand in the world, maintaining its second place, valued at 228 billion dollars.

Founded on April 1, 1976 in Cupertino, California, and incorporated on January 3, 1977, the company was previously called Apple Computer, Inc. in its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's continued expansion in the consumer electronics market, in addition to its traditional focus on personal computers. As of September 2010, Apple had 46,600 full-time employees and 2,800 temporary full-time employees worldwide and had annual worldwide sales of $ 65.23 billion.

For reasons as varied as its philosophy of complete aesthetic design up to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is dedicated to the company and its brand, especially in the United States.

Fortune magazine ranked Apple as the most admired company in the United States in 2008, and in the world in 2008, 2009 and 2010. The company has also received criticism for its employment contracts, environmental care and business practices, including the primary origins of basic materials. On August 2, 2018, Apple reached 1 trillion dollars in market value, the first American company to reach this value.