Xbox makes a major investment in the "Power Your Dreams" campaign at the MSG Sphere in Las Vegas
1 year ago - Lucas Augusto
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Xbox is truly committed to taking its new "Power Your Dreams" campaign to an epic level. To achieve this goal, the company has rented the iconic MSG Sphere in Las Vegas and projected iconic and impressive images of its games and hardware on an incredibly large scale.
For those unfamiliar, the Las Vegas Sphere project was completed in September of this year and was inaugurated with a performance by the Irish band U2. Now, Xbox has decided to showcase its financial power.
This massive sphere is a remarkable structure, costing nearly half a million dollars per day to rent. It features an internal LED surround screen with a resolution of 16,000 pixels, speakers with beamforming and wavefield synthesis technologies, and 4D physical effects inside.
But it doesn't stop there, as the sphere also boasts impressive 54,000 square meters of external LED screens that can be used for stunning 3D art displays and marketing exhibitions.
A recent announcement with the theme "Power Your Dreams" emphasizes the importance of dreaming and playing, encouraging people to explore new worlds. The message is clear: in dreams, possibilities are endless.
Xbox is clearly committed to impressing and engaging its audience, and the MSG Sphere is the perfect platform to take its message to the next level.
For those unfamiliar, the Las Vegas Sphere project was completed in September of this year and was inaugurated with a performance by the Irish band U2. Now, Xbox has decided to showcase its financial power.
It was only right to display the power of dreams here #PowerYourDreams #XboxSphere pic.twitter.com/ToXr2o72d4
— Xbox (@Xbox) October 20, 2023
This massive sphere is a remarkable structure, costing nearly half a million dollars per day to rent. It features an internal LED surround screen with a resolution of 16,000 pixels, speakers with beamforming and wavefield synthesis technologies, and 4D physical effects inside.
But it doesn't stop there, as the sphere also boasts impressive 54,000 square meters of external LED screens that can be used for stunning 3D art displays and marketing exhibitions.
A recent announcement with the theme "Power Your Dreams" emphasizes the importance of dreaming and playing, encouraging people to explore new worlds. The message is clear: in dreams, possibilities are endless.
Xbox is clearly committed to impressing and engaging its audience, and the MSG Sphere is the perfect platform to take its message to the next level.
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