Ubisoft Includes Financial Data in Avatar: Frontiers of Pandora Trailer

Ubisoft caused a stir by including information about its business statistics and annual financial performance in the description of a recent update trailer for Avatar: Frontiers of Pandora. The video, which highlights the upcoming free third-person update for the game, contains a section titled "About Ubisoft", detailing its IPs, the Ubisoft+ subscription service, and stating that the company generated €1.85 billion in net bookings for the fiscal year 2024-25.

This inclusion of financial data in a consumer-focused video is unusual, as such information is usually reserved for business pages or investor communications. However, the move may be part of a broader strategy by Ubisoft to promote its "business acumen."

The company recently received a significant investment from Tencent to form a new division that will house its most popular IPs. This new structure, now led by Charlie Guillemot, son of co-founder Yves Guillemot, aims to drive growth for Ubisoft after a period of challenges.

Recent actions by Ubisoft have also attracted attention, including confirming a new Ghost Recon game for shareholders before a public announcement, and the controversial statement that microtransactions make games "more fun." Additionally, the company has postponed major projects to 2026 and 2027, seeking a "greener path" following the successful delay of Assassin's Creed Shadows.

It is possible that Ubisoft is using all available platforms to reinforce its image of stability and growth to investors and the general public, especially in a period of restructuring and seeking greater market confidence.

Is this unconventional communication strategy by Ubisoft a sign of transparency and a quest for market confidence, or an attempt to mask the company's challenges?