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The leader of \u003Cstrong>Epic Games\u003C\u002Fstrong> did not mince words when describing the stance of \u003Cstrong>Steam\u003C\u002Fstrong>'s owner as harmful to the finances of small studios, pointing out that this labeling attracts boycott groups ready to tarnish a release's reputation before it even hits the stores. Forcing independent developers to carry a mark of intellectual dishonesty just because they used automation to speed up work is an authoritarian and hypocritical move by \u003Cstrong>Valve\u003C\u002Fstrong>, which loves to pose as a champion of freedom but creates bureaucratic hurdles that stifle the commercial potential of those trying to survive in the industry.\u003C\u002Fp>\u003Cp data-path-to-node=\"2\">The perspective advocated by the executive argues that technology should serve to streamline repetitive processes in production, such as modeling secondary decorative items. He compared the efficiency of these mechanisms to traditional asset repositories like \u003Cstrong>Fab Content\u003C\u002Fstrong> and \u003Cstrong>Unity Asset Store\u003C\u002Fstrong>, claiming that ready-made databases limit the visual identity of projects.\u003C\u002Fp>\u003Cp data-path-to-node=\"3\">\"You go to a library, like the Fab Content site or the Unity Asset Store, and buy a flower vase. [...] It's nice, but it offers you a fixed set of objects, and 3D scanning only works for things that already exist in the world: you can't scan an alien. If you have a game with a truly unique visual style, you need unique content, and AI is a way to achieve it with an economy that makes it competitive with Fab or scanning [...], but it works for a broader category of objects.\"\u003C\u002Fp>\u003Cp data-path-to-node=\"4\">This optimization mindset makes sense when we consider the scarcity of resources for smaller teams, allowing funds to be focused where they truly matter.\u003C\u002Fp>\u003Cp data-path-to-node=\"5\">\"The value isn’t in creating the perfect flower vase. It would be absolute madness to spend a million euros to make a vase because the real value is in building the scene, the game, the narrative, and the gameplay, in making it exceptional, in giving it a unique atmosphere and in creating something that captivates players.\"\u003C\u002Fp>\u003Cp data-path-to-node=\"6\">This entire controversy reveals the ideological rift between the two largest computer stores in the world. 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