Rovio releases free guide for inclusive game development and marketing

Rovio, known for its popular game Angry Birds, has launched a free guide for the development and marketing of inclusive games. This manual provides actionable insights, instructions on accessibility, diverse narratives, and addresses harmful stereotypes in games.

The guide covers:

• Accessibility: Provides guidance on making games accessible to a wide range of players, regardless of their physical or cognitive abilities.
• Diverse Narratives: Explores the importance of diverse and inclusive representations in game stories, avoiding harmful stereotypes.
• Diverse User Research: Guides on building surveys that include a diverse range of users to obtain representative feedback.
• Player Safety: Highlights the importance of creating safe environments in games, especially for online communities.
• Inclusive Workforce: Addresses the need for diverse gaming companies to drive innovation and representation.

This guide is an initiative by Rovio to encourage reflection and dialogue in the gaming industry, challenging perceptions, and promoting inclusion to create games that cater to a diverse global audience.

If you wish to download the Inclusion Guide, simply visit Rovio's website here.