Round 6: The Final Games Arrive at Roblox

The popular series Round 6 (Squid Game) from Netflix is expanding its universe to Roblox with the official experience "Round 6: The Final Games". This collaboration aims to bring the deadly challenges of the series to the online gaming platform, offering an interactive and limited experience to players. The initiative demonstrates Netflix's strategy to bring its intellectual properties into the world of video games, aiming to reach a young and engaged audience.

The inclusion of Round 6 in Roblox is a strategic move by Netflix, seeking to diversify its platforms and monetize its successful franchises beyond streaming. Roblox, with its vast user base, is a fertile ground for this type of expansion.

The experience "Round 6: The Final Games" recreates the iconic challenges of the series, allowing players to participate in games like "Red Light, Green Light" and "Tug of War". Immersion is one of the goals, with environments and rules that replicate the tension of the show. Netflix confirmed that this will be a limited-time experience, which may drive immediate engagement due to scarcity.

The game on Roblox is an opportunity for fans to interact directly with the universe of Round 6, which became a global phenomenon in 2021. The original Netflix series broke audience records and sparked discussions on social and economic issues. The Roblox platform is ideal for this type of adaptation, as it allows users and external developers to create worlds and experiences.

The launch of this experience comes after Roblox Corporation announced a new rewards model for creators, the Creator Earnings, replacing the old Engagement Based Payouts (EBP) starting in July 2025. This new model aims to reward developers based on engagement and contribution to the platform's monetization, which could benefit Netflix if the Round 6 experience generates a high volume of interactions and in-game purchases.

The partnership between Netflix and Roblox for "Round 6: The Final Games" may be a precursor to future collaborations, where other intellectual properties from Netflix or other entertainment companies find a home in gaming platforms. Roblox has positioned itself as a metaverse, a space where brands can interact with their fans in innovative ways.

For Netflix, this initiative represents an extension of its strategy into the gaming market. The company has been investing in mobile games and plans to expand its presence in this sector. Bringing Round 6 to Roblox is a way to test the viability of streaming franchises in open online gaming environments. The success or failure of "Round 6: The Final Games" will provide important data on consumer interest in interactive experiences based on their favorite series.