Remedy will bring the director of Control to gamescom latam

Remedy has decided to stamp its passport heading to Brazil for gamescom latam 2026, confirming that the country has finally become a mandatory destination for promotions by major Finnish studios. The main attraction at the booth will be the in-person appearance of Mikael Kasurinen, the creative director behind the Control franchise, who will participate in panels and photo sessions with fans in São Paulo. This is a strategic move to promote Control Resonant, but it also serves to gauge the interest of the Latin American market, which is often overlooked in global tours by major developers. Having an industry heavyweight cross the ocean for a chat indicates that the relevance of the Brazilian public can no longer be ignored by those seeking to expand the reach of their IPs.

The event's layout will include themed spaces, featuring a special photo wall inspired by the universe of Jesse Faden, available throughout the duration of the fair. While these activations are nice for social media engagement, there is a subtle critique that the audience always expects something more substantial, like exclusive technical demos or behind-the-scenes announcements, rather than just static Instagram-worthy backdrops. Remedy's visit to the country reinforces the establishment of gamescom latam as the main industry meeting point in the region, but the execution of these experiences needs to be flawless to avoid the common pitfall of events that promise much and only deliver endless lines.

"The initiative is part of the promotion of Control Resonant, highlighting the studio's interest in expanding its connection with the Latin American audience." — stated the organization, noting that international participation is becoming increasingly robust in São Paulo.

The fact that Kasurinen is available for a meet & greet is a rare opportunity for local developers to exchange ideas with someone who has shaped the modern narrative of action and adventure. This closeness between creator and creation is what truly gives life to events of this scale, taking the studio out of its comfort zone in Helsinki to experience the warmth — and the demands — of the Brazilian community. If Remedy intends to take this connection with Brazil seriously, the physical presence of its leaders is the first step on a long path of localization and support that Brazilian players still find lacking in many high-budget titles.