PlayStation dominates as Sony's most profitable division

If anyone still doubts the impact of PlayStation within Sony, the most recent numbers make it clear: the Games and Network Services (G&NS) division continues to be the financial flagship of the Japanese giant. In the last quarter, the sector generated an impressive ¥1.682.3 billion (about US$765 million), consolidating itself as the company's main source of revenue.

The growth was driven by the increase in sales of PlayStation 5, the expansion of PlayStation Plus, and the reduction of hardware losses. The number of active users reached 129 million, a historic record for the platform. Additionally, more than 40% of PS5 buyers are new users, demonstrating that Sony's user base continues to expand.

And the future promises even more. Titles like Ghost of Yōtei, Death Stranding 2, and, of course, the highly anticipated GTA VI, are expected to maintain this growth trend in the coming quarters.

Other divisions of Sony: where the company is winning and losing?

Despite PlayStation's dominance, other areas of Sony also showed interesting performances. Here are the main highlights:

1. Financial Services (Sony Life)

• Revenue: ¥718.5 billion (US$300 million)
• Growth: Driven by investment appreciation
• Expectation: Sony plans to list the division on the stock exchange in October 2025
   

2. Music (Sony Music)

• Revenue: ¥481.7 billion (US$631 million)
• Reasons for growth: Music streaming grew by 9%, music publishing increased by 8%
• Top artists: Bad Bunny, Beyoncé, and ATEEZ boosted the numbers
   

3. Imaging Sensors (I&SS)

• Revenue: ¥500.9 billion (US$631 million)
• Trends: Despite a decline in sales for smartphones, there was growth in automotive sensors, especially in China
   

4. Movies and TV Shows (Sony Pictures)

• Revenue: ¥398.2 billion (US$220 million)
• Highlights: Successes like Venom: The Last Dance and the growth of Crunchyroll helped the sector
• Focus: Expansion in the anime market and strategic partnerships
   

5. Electronics and Technology (ET&S)

• Revenue: ¥704.5 billion (US$500 million)
• Challenges: The TV and smartphone market faces difficulties, but Sony is betting on premium products to maintain profitability