NEX Playground surpasses PS5 in pre-Black Friday sales in the USA

The Nintendo Switch 2 conquered the title of the best-selling console in the United States in the week leading up to Black Friday 2025. However, the biggest surprise in the sales ranking was the second place. The PlayStation 5 ended up in third, behind the Nintendo Switch 2 and the unknown NEX Playground Interactive Gaming System.

The NEX Playground Interactive Gaming System, sold for 249 dollars, is a system similar to the Kinect, designed for families and children. In it, players use their own body as a command to control a series of mini-games. The rise of the system to second place is unexpected, surpassing the PS5 in the promotion week.

The Circana differentiated the sales of the PS5 Digital Edition and the PS5 with disc reader in its report. Therefore, it is not possible to determine if the combined sales of the two models of Sony exceeded those of the NEX Playground Interactive Gaming System in that week. The strong performance of a system focused on family games and movement surprises the market before the main sales campaign of the year.