Neglect of Ubisoft affects Prince of Persia cast

The recent cancellation of the Prince of Persia: The Sands of Time remake by Ubisoft took on an even more negative turn after actress Eman Ayaz shared her experience. In a post on social media, she revealed that she found out about the end of the project — on which she had worked for three years — through a message from her brother with a link from the internet, rather than an official statement from the company. This episode exposes a serious internal communication failure at Ubisoft International, treating the talent involved in the production with amateurism.

The actress described the situation as the most devastating moment of her career. Eman Ayaz went through a rigorous selection process and even filmed promotional material just two months before the development was halted. Due to a confidentiality agreement (NDA), she is legally prevented from using the work in her portfolio, making three years of professional dedication technically invisible to the market. This scenario recalls the problems faced in productions like Beyond Good & Evil 2, where excessive development time ends up hindering the career progression of those involved.

Ubisoft's decision to discard the remake of The Sands of Time is part of a larger cut that affected six games recently. The company's justification focuses on the inability to achieve the expected quality standard without unfeasible investments, but the human cost of this mismanagement is evident. Eman Ayaz mentioned turning down other job offers to prioritize the title, even relying on the project for work visa processes. By abruptly ending the development without prior notice to the cast, Ubisoft demonstrates a worrying lack of professionalism, something that could hinder attracting new talent for future projects at the company.