Microsoft expands partnerships with Nintendo and PlayStation, says Satya Nadella

In the fiscal year that marks its 50th anniversary, Microsoft showed that it is not just a technology giant, but a driver of digital transformation. In its annual letter, CEO Satya Nadella highlighted advances in artificial intelligence and the company's impressive financial performance, reaching an annual revenue of over $245 billion and a record operating profit of $109 billion.

But the real highlight is in the new phase of Microsoft in video games. After acquiring Activision Blizzard King, Microsoft expanded its library of iconic titles, targeting an even larger audience by including platforms such as the Nintendo Switch and PlayStation in its distribution strategy. "We want to bring high-quality games to as many players as possible," commented Nadella, emphasizing the company's ambition to reach new audiences.

Key Points of Microsoft's Gaming Strategy:

• Platform Expansion: With Xbox Cloud Gaming, Microsoft takes a step to bring Xbox games to mobile devices and third-party consoles.
• Community Strengthening: The Xbox Game Pass is a key pillar for engaging players, offering a constantly expanding library and reinforcing game accessibility.
• Technological Innovation: Betting on cloud computing and AI, Microsoft seeks to optimize the gaming experience, improving performance and offering features such as real-time support and interaction with AI.
   

Nadella's strategy also encompasses the transformation of global businesses through the use of AI: Unilever speeding up production with simulations, Australian retailer Coles optimizing its operations, and the launch of Copilot - a solution with an AI interface, where each customer can customize their own copilot tool with the Copilot stack.

Addressing topics ranging from cybersecurity to innovation in AI and deep neural networks, Nadella concludes by reinforcing Microsoft's mission to drive positive impact in the world: "With AI, we can create a better world for everyone."