Metroid Prime 4: Beyond the Poster "Now Released" in London

A promotional poster for Metroid Prime 4: Beyond, displayed in the London subway, generated speculation by stating that the game is "available now." The image of the announcement was shared on Reddit, sparking discussions among the gaming community. However, it is unlikely that Nintendo will adopt a surprise release strategy for one of its most anticipated titles of the year.

The Japanese company historically invests in robust marketing campaigns for its major releases. The absence of an official announcement or prior media campaign makes the possibility of an immediate release remote.

The expectation surrounding Metroid Prime 4: Beyond is considerable, as it is a sequel awaited for 18 years since the last title in the Prime series. Nintendo had already reiterated that the game would be released in 2025, aiming to reassure fans about possible delays.

The first trailer for Metroid Prime 4 was revealed in early 2025, with few additional details since then. The game will once again put players in control of bounty hunter Samus Aran, trapped on the wild planet Viewros, facing enemies and hostile environments. Samus will also develop new psychic abilities, which may provide an advantage in her new challenge.

Metroid Prime 4: Beyond will be released for both the Nintendo Switch and the upcoming Nintendo Switch 2. The version for the Switch 2 will include a feature that will allow players to switch between standard controls and the new mouse features of the Joy-Con 2.

Preliminary tests, such as the preview from GameSpot, indicate that this new control option requires a period of adaptation. The game has been described as promising in its current development. Nintendo has not yet announced a specific release date, but half of the year 2025 has already passed, suggesting that the wait should not be prolonged.

Do you think Nintendo should invest more in transparent communication and marketing to manage fan expectations, especially for highly anticipated titles like Metroid Prime 4: Beyond?