Earn Alliance Levels Up with Mobile Gaming Guru Jeff Drobick as New COO

Earn Alliance is shaking up the Web3 gaming scene by bringing in Jeff Drobick, the mastermind behind Tapjoy’s mobile ad revolution, as its new Chief Operating Officer. This move signals a bold shift for the platform, which aims to redefine game discovery and engagement in the blockchain realm.

Drobick, who previously helmed Tapjoy—a company acquired by IronSource for a cool $400 million—brings a treasure trove of expertise to Earn Alliance. His background in mobile gaming engagement will be pivotal as the startup gears up for its token generation event (TGE) on September 24. This addition comes as the platform celebrates its growing user base, which now boasts over 650,000 registered users and sees a monthly influx of 50,000 new players.

In a recent chat with GamesBeat, Drobick couldn't hide his excitement: “Earn Alliance was on my radar. The blending of blockchain with traditional gaming is a game-changer,” he said, referencing his extensive experience with reward-based engagement from his Tapjoy days. The platform’s Ally Pass and Magic Muffins lore are already making waves, boosting user sign-ups by 226% and social media impressions to over one million.

Joseph “Coop” Cooper, CEO of Earn Alliance, is equally enthusiastic: “Jeff’s track record is legendary. His expertise in user acquisition and game economies is a perfect match for our vision.” With Drobick’s strategic acumen, Earn Alliance aims to tackle the fragmented Web3 space and push the boundaries of what’s possible in gaming.

Drobick's new role is set to accelerate the platform’s growth, leveraging his deep connections and insights from the mobile sector to help Earn Alliance lead the Web3 gaming revolution. As he puts it, “The potential here is massive. I’m thrilled to be part of this groundbreaking journey.”