Digital Roblox store receives news for content creators

Recently, the Roblox team announced a series of updates aimed at the game's creators, so they can develop their businesses more smoothly.

For the first time in the platform's history, it will be allowed to sell avatar packages, consisting of bodies, clothes, and accessories. 

This novelty is only possible due to a significant increase in platform creation, purchase, and earnings, accounted for since the beginning of 2024. These increases include:

• Avatar items: Production of 22% more 3D avatar items made by content creators;
• Increase in creator earnings: 85% increase in June of creators earning 50,000 Robux, totaling 61% of total monthly earnings;
• Arrival of new bright creators in Roblox: 35% increase in new content creators, totaling more than 4,800 new creators;
• Constant support for existing creators: 30% increase in total earnings;
• Users also benefit: In June, 12% of Robux spending on avatars was on new items.

It is worth noting that the company had already introduced new tools focused on content creator finances, such as dynamic pricing floors and advancements for publication.

“What I love about Roblox is that there is so much creativity involved in creating avatars,” says content creator, Evaeko (@Evaekoo). “There is an infinite amount of different accessories and items you can use. When I was younger, the main thing I loved about video games was character customization, so being able to create all these different types of CGUs for other people to use and finding them using my items also makes me very happy.”

According to the publisher themselves, more updates will be added soon.