Crunchyroll establishes a department to combat piracy

Strengthening the global infrastructure to protect copyright and ensure that the distribution of studio work occurs through legal means is a natural strategic decision for the market's maturation, allowing the industry to continue investing in the production of new quality content. Crunchyroll has begun structuring a specialized division to combat the unauthorized distribution of anime and manga on an international scale.

The company has opened a recruitment process for hiring a Vice President of Content Protection and Anti-Piracy, a professional tasked with designing operational workflows, technological schedules, and strategic partnerships to mitigate risks to the brand's growth.

The strategy of the new sector includes implementing artificial intelligence tools to monitor unauthorized domain and network sharing on the internet.

In addition to automated systems, the area plans to work alongside hosting platforms, server infrastructure providers, and payment processing companies to halt financial operations and maintain these addresses online.

The initiative aligns with Crunchyroll's ambitions to consolidate its leadership in the global distribution of Japanese entertainment, following the tightening of legal guidelines promoted by Japanese authorities against the clandestine distribution of media.

Investing in the security of digital catalogs to value Japanese creators' work is an essential step for Crunchyroll to professionalize distribution in the West. On the other hand, focusing astronomical resources and artificial intelligence on targeting fan sites instead of addressing long-standing issues like expensive subscriptions, regionally locked catalogs by geo-restrictions, and the lack of suitable subtitles in various countries shows how the company prefers to resort to bureaucratic repression rather than improving the experience for its own subscribers.