BGS will have a Genshin Impact booth with unique experiences of Song of the New Moon

São Paulo, September 12, 2025 - Genshin Impact fans have one more reason to attend Brasil Game Show 2025. HoYoverse announced a 200 m² booth, fully inspired by the new Version Luna I update, which promises to transport visitors to the magical universe of Teyvat.

Named "Fantastic Fair of Teyvat," the space will bring to Brazil the new region Nod-Krai and its new characters. The public will be able to experience special content from the series Song of the New Moon, as well as participate in interactive activities, game testing stations, thematic areas for photos, and even an exclusive store with official products, something rare in the Brazilian market, where licensed items from the franchise are highly coveted.

Highlights include mini-games, prize giveaways, and collectible holographic cards "Genshin Impact x BGS," which will be distributed in limited quantities per day.

Complete experience with fans and creators
 

To make the experience even more engaging, cosplayers and influencers will be present at the booth. The special action, called "Travelers of Teyvat," will feature live streams, video production, and direct interaction with visitors.

In addition, since September 10, the game's official community has been running a repost campaign that will raffle off 50 tickets for BGS 2025. Interested parties can participate through the link: https://hoyo.link/3OlNn2BVV.

Marcelo Tavares, creator and CEO of BGS, celebrated the news:

"A game as popular and fun as Genshin Impact enriches this year's edition of BGS and reflects the importance that HoYoverse gives to the Brazilian audience. Surely, our visitors will return home even more engaged and excited about the incredible universe that the game has developed."

A historic edition of BGS
 

BGS 2025 takes place in a new location, at Distrito Anhembi, in São Paulo, between October 9 and 12. The event will bring global brands from the industry and heavy hitters, such as Japanese directors Hideo Kojima (Death Stranding 2) and Naoki Hamaguchi (Final Fantasy VII Remake), as well as composer Yoko Shimomura (Kingdom Hearts) and the New World Final Fantasy Orchestra.

Another big draw will be the final qualifier for the Brawl Stars World Finals, as well as various attractions still kept secret.

Tickets and information
 

Tickets for BGS 2025 are already in the 8th batch, with promotional prices and different modalities ranging from individual tickets to premium packages and VIP boxes. Prices range from R$ 149 (half-price) to R$ 2,449 (complete VIP Passport).

📍 Service - BGS 2025

When: October 9-12 (October 9 exclusively for press, business, and premium/VIP passes)

Where: Distrito Anhembi - Av. Olavo Fontoura, 1209 - Santana, São Paulo/SP

Time: 1pm to 9pm

More information: Official BGS website