As Japan Studio and Yoshida Ensured the Success of Ghost of Tsushima in Japan

Ghost of Tsushima, released in 2020 for the PS4, was widely acclaimed for its engaging narrative, refined gameplay, and a carefully constructed world. However, its success in Japan was especially remarkable thanks to a careful strategy of cultural alignment. In an interview with Kinda Funny Games, Shuhei Yoshida revealed details about how the collaboration with Japan Studio helped the game win over the Japanese audience.

The Sucker Punch, initially hesitant to approach elements of Japanese culture, sought to ensure authenticity and respect for the local history. "They knew that mistakes could irritate the community and generate harsh criticism," explained Yoshida. To avoid this, the Japan Studio team played an advisory role, reviewing the game's content and providing detailed feedback to ensure that the title was culturally immersive.

The impact of this partnership was significant. Ghost of Tsushima became a commercial and critical success in Japan, even competing in a year of major releases like The Last of Us Part II. The game's authenticity earned directors Nate Fox and Jason Connell the title of honorary ambassadors of the island of Tsushima. Mayor Hiroki Hitakatsu declared:

 "They spread the name and story of Tsushima to the whole world in such a wonderful way."

This attention to detail helped the game transcend cultural barriers and stand out as one of the most respected works of 2020.