Sega Scream from the 90s returns in commercial for fan nostalgia
This iconic shout played a pivotal role in SEGA's marketing strategy, highlighting its bold and rebellious attitude in contrast to Nintendo's more "family-friendly" approach.
SEGA's TV commercials during that time always concluded with the unmistakable Sega Scream, created by Jimbo Matison, the director of the advertising agency Colossal Pictures. This shout became a prominent presence throughout most of the 90s, contributing to shaping SEGA's image as a radical brand aimed at a more mature audience.
What do you do when the world tells you to stop running? Find out and run along with Sonic and friends in Sonic Superstars! pic.twitter.com/cajCiklQsa— Sonic the Hedgehog (@sonic_hedgehog) November 6, 2023
While the Sega Scream lost its prominence over time, SEGA recently decided to bring it back in a commercial for the game Sonic Superstars. This initiative aims to rekindle fan nostalgia and celebrate the legacy and bold spirit that made SEGA an unforgettable part of video game history.