PlayStation's Call of Duty Marketing Deal Almost Certainly Ending

Sony's marketing deal with Call of Duty, which promotes the latest game alongside PlayStation 5 and PS4 consoles and gives owners digital goodies on the platforms, will almost certainly come to an end as a result of Microsoft's $70 billion purchase of the company. Sony has been a key partner for the series since 2014 entry Call of Duty: Advanced Warfare, with Activision partnering with Xbox before then.

The deal also gave PS5, PS4 owners access to exclusive digital items as well as betas prior to the launch of each instalment. For example, 2019 title Call of Duty: Modern Warfare came with an exclusive Survival mode on PS4 for a full year while Call of Duty: Black Ops Cold War had a Zombies mode only found on PS5, PS4. This was also exclusive for one year.

However, Call of Duty: Vanguard was treated to some rather throwaway prizes. There were a couple of in-game bundles, Battle Pass tier skips, and bonus Double XP events. Nothing to really shout about.

Still, with Microsoft now planning to part with $70 billion in order to buy Activision, these bonuses for PS5, PS4 players and marketing moments are almost certainly over for Sony. Expect to see an Xbox Series X in front of the inevitable Call of Duty: Modern Warfare 2 ads at the end of this year.

Source: PushSquare