CEO of Sony Wants More Original Content in Movies, Games, and Anime

Hiroki Totoki, the newly appointed president of Sony and interim CEO of PlayStation, is on a mission to make Sony the undisputed champion of original content. Forget the classics—Totoki's plan is to come out with fresh IPs in movies, games, and anime.

In an interview with the Financial Times, Totoki did not mince words, stating that Sony has faltered in creating new IPs from scratch. "We are falling behind in the IP creation phase," admitted Totoki. "Whether it's for games, movies, or anime, we need more original properties developed in-house."

According to Totoki, although Sony has been fantastic at expanding existing IPs to new audiences, the real treasure lies in creating original content. It is clear that Sony's strategy is not just to capitalize on current successes, but to forge new paths in entertainment.

The future of Sony? It looks like a dynamic mix of innovative games, blockbuster movies, and incredible anime. And Totoki is leading the way. If you are a fan of original content, keep an eye out—Sony is about to bring much more excitement!